Hiroshi Fujiwara is one of the key persons of Street culture in Tokyo. Unlike Nigo or Jun Takahashi, he is not a designer nor an artist. But everything he touch transforms into stylish, something we've accustomed to as cool stuffs from Tokyo.Starbucks, well known for it's hungry BUSINESS spirit, understandably tries to exploit this core Tokyo street culture scene. Collaborating with Hiroshi, they renovate their existing Omotesando B-side shop and will open the new conceptual store on 31th Mar.
Cozy color tone, relaxing music, special menus exclusive to this store, this space is expected to be a favorite chilling space for shoppers and staffs working for neighbourhood shops.
The theme of this renovation is "nature and relax". This is a first time Starbucks invite producers from outside the corporation, and first time for Fujiwara to produce cafe a design, too. "I feel I'm impressed by Starbuck's corporate spirit of ambitiousness to try something totally new such as 'Break the rules'. This place is one block inside the busy Omotesando street so it's relaxing although the fact that it'a very urban place." Hiroshi said. He's also involved in the selection of BGM and menu. His favorite menu is Shaken Orange Jasmine tea (\420 - approx $5) made from a blend of herb tea and fresh fruit juice.
Starbucks and Hiroshi will continue their collaboration and will be extended to Mug design or live music event etc.
Starbucks Mug Cup with the logo of Omotesando B-store exclusive to this store will go on sale from 27th June.
(source from Fashionsnap)
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